고비캐시미어 공식 온라인 스토어, 고비몰

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Sustainable from the roots

Sustainable from the roots Nature. Harmony. Preservation. These are the essential values of Mongolian herders who have been living in the vast steppe for thousands of years and creating a unique tradition of Mongolian nomads. Inspired by such vision, Gobi corporation looked to combine traditional heritage with modern sustainable initiatives.

Gobi corporation is a member the Sustainable Fibre Alliance, a non-profit international organisation working with the extended cashmere value chain, from herders to retailers. Founded in 2015, SFA provides an independent, non-competitive platform that enables end-to-end cashmere value chain, non-government and government organisations to come together with a common interest in ensuring sustainability in the cashmere industry.

The SFA’s overall aim is that internationally traded cashmere is produced, processed and marketed using sustainable practices, resulting in a reduced environmental footprint and equitable economic returns for participants throughout the value chain.

Our vision is that all cashmere is produced in an environmentally friendly way that safeguards the livelihoods of herding communities and protects the important, fragile environment in which they live.

The Sustainable Fibre Alliance and its members have three clear goals:

ENVIRONMENT Environmental resilience in cashmere producing regions.
COMMUNITYImproved long-term prospects for herding communities that rely on cashmere markets.
ANIMALAssurance on animal welfare within cashmere production.

Gobi corporation’s partnership with SFA:

Sustainable Cashmere Project

Gobi corporation-funded Sustainable Cashmere project aim to support sustainable cooperation to reduce and prevent rangeland degradation and protect wildlife in rural Mongolia. Through the comprehensive program that unites stakeholders in cashmere value chain, the project is improving the lives of herders and developing sustainable cashmere industry at two communities each in Dornogobi and Bayankhongor provinces. Sustainable Cashmere project is planned to be implemented from 2018 to 2021.

Gobi corporation’s commitment to cashmere sustainability is a continuous effort and action supported by devoted organizations such as the SFA.

More about the Sustainable

Cashmere Project

The action plan for the project consists of three interconnected packages, which will detail the training, capacity building and implementation stages, aimed achievements, the progress monitoring and the indicators for measuring improvement.

Promote herders’ communities that

prepare sustainable cashmere

Promote sustainable animal husbandry
Improve cashmere/raw material quality
Strengthen community management

Meeting with local government administration and herders.

Meeting with local government administration and herders.

Visit to herder Jigjidsuren’s campsite.

Visit to herder Jigjidsuren’s campsite.
Visit to herder Jigjidsuren’s campsite.
Visit to herder Jigjidsuren’s campsite.

Visit to Enkhtur’s campsite /exemplary herder/

Visit to Enkhtur’s campsite /exemplary herder/
Visit to Enkhtur’s campsite /exemplary herder/

Visit to herder Sanjid’s campsite

Visit to herder Sanjid’s campsite
Visit to herder Sanjid’s campsite
While we value our traditional heritage and knowledge of our herders, we also aim to deliver knowledge on modern sustainable approaches through training programs.